Pathwright Partners
A Business Development Agency | Tri-Cities, TN
STRATEGY. SYSTEMS. SANITY.
We help small businesses build working systems, clear messaging, and operational capability so you stop being the bottleneck and your business can actually scale.
Your Catalyst for business growth
Who Are We?
Our name represents the core philosophy of our team, bringing intention & action together.
Path: Where is your business going? What is your vision? What’s your “Why”? Are your actions and decisions aligned with this direction?
Wright: From the old English meaning “to make” or “to craft.” We’re not consultants who leave you to do all the work…we partner with you to craft your path forward together.
Running a Business Can Feel Complicated
We help you put all the pieces together into a structure that you can actually manage.
Whether you’re just launching, building, or scaling,
Pathwright Partners is here to help you thrive.
What is a Business Operating System?
This is a way of organizing your company so that all the pieces work together. It’s the difference between designing a blueprint to build your house, or starting with buying some lumber.
A Business Operating System is the documented, working infrastructure that makes your business run without you being the bottleneck. It’s your processes, your messaging, your tech stack, and your strategic direction, all working together as one coherent system.
If everything lives in your head, if you’re the only one who knows how things work, where things are, and what to do when something breaks, then you’re not running a business, you’re building an expensive prison for yourself.
The Pathwright Values
Wholeness & Alignment
Integrity
This is the opposite of the word “disintegration.” Integrity means to be in complete alignment, both internally and within the world.
Making a Real Difference
Impact
Pathwright is a catalyst for your growth. We look for the highest impact actions that will move your business forward.
Everything is Linked
Connection
Every part of your business impacts every other piece. We help you find the hidden connections to bring it all together.
Built to Last
Sustainability
Pathwright isn’t about quick fixes. We’re interested in building business systems that will go the distance for you.
What Do We Offer?
If you’re just starting out, our support looks like meeting with you on a regular basis to help you stay organized and on-track with building your business. With sustainability in mind, we will help you design the foundation of your operating system so that as your business grows, you can keep track of all the pieces. When you’re just starting out, it can be really confusing and overwhelming, there are so many decisions to make. We’re a partner with you to provide guidance on what’s most important.
One month we might talk about how to set up your accounting system, another month we might help you create your social media profiles, build a basic landing page, or develop your branding & marketing strategy.
If you have an established business, we will work with you to develop a Business Operating System and implement it within your organization. Having a system is critical for your longterm business success, but that’s not all that we offer. We can help you build this framework while actively executing on it.
What does this mean?
Let’s say your pain point is inconsistent revenue. You don’t have a clear marketing strategy or lead generation system. This is where we’ll start. Based on the principle of impact, we will figure out the best actions to take ASAP in order to generate a consistent revenue stream. While we’re doing this “triage” action to jumpstart your business, we can work in the background to develop the rest of your operating system.
These are some of the things we’re often providing for clients. This is not an exhaustive list, but gives a general idea of the work we do.
01
Brand Identity
Based on your mission, vision, and values, we’ll develop a positioning strategy and cohesive brand identity that is aligned with who you are as a company…without scammy marketing or pushy sales tactics.
02
Digital Presence
We can help you create an online presence where you need to be, whether that’s building a website, social media profiles, or industry-specific platforms.
03
Customer Journey
Using your brand identity, we will map out your sales pipeline so you have a cohesive and consistent pathway for people to find you and stay connected.
04
Tech Support
Whether it’s setting up an email account or figuring out your website hosting, we can provide tech support & guidance. And when we don’t have the answer, we’ll help you find it!
05
Software Integration
In this digital era, we all end up using dozens of different apps and softwares, especially when running a business. We’ll identify what you need and ensure they’re actually working together.
06
Project Management
If your business is growing, it might be hard to keep track of everything that needs to be done. With embedded support, our team can make sure that operations keep moving forward.
How does it work?
Our vision at Pathwright is to provide a wide range of business development services to meet you where you need support. You’ll typically begin by working with me (Savannah) to determine how we can best help. Everything we do is centered around building your Business Operating System—a framework that holds your business together. Depending on the complexity of your needs, you may work with other members of the Pathwright team with dedicated expertise. All of this work is managed and billed directly through Pathwright, reducing your administrative and management time.
If your needs are outside our range of expertise, we will connect you with our network. For example, we obviously are not qualified to give you legal advice. But if you don’t have a lawyer, we can help you find someone who is a good fit. Most importantly, we’ll help you figure out why you need to talk to a lawyer and what kind of questions you should be asking.
While we help build the financial system for your business, we don’t handle bookkeeping or accounting in-house. But we can help you understand what you should look for and connect you with trusted contacts in our network.
Pathwright offers connection and integration. We will not hand you off to someone and leave you to figure it out. If we’re building your business system, then we’ll be actively working with your accountant, your lawyer, your IT company, or anyone else involved with your company, to make sure all the pieces are connected.
Want to learn more?
Pathwright Pricing
Starting a business is expensive. We offer pricing packages that work for you, no matter what stage you’re in.
Launch
$225/month
2 hours of 1:1 support per month +
async text/email.
We’ll build the foundation of your business together, you’ll have external accountability to stay on track, and have someone to walk with you through the confusing process of starting a business.
Optional: $125 for a 1 hour social media content filming session.
Growth
starting at $800/month*
6-8 hours per month to develop and deploy your business operating system.
We’ll do a gap assessment to determine what you actually need, design a custom business operating system, and work with you to fully implement it.
Typically this takes 3-6 months to establish, and then we can move towards a maintenance plan if you’d like ongoing support.
Embedded
starting at $1800*
15-20 hours per month of embedded Fractional COO and project management work.
Do you need help with keeping your business running? We can provide Fractional COO support to implement and execute on your business operating system, while maintaining crucial day-to-day tasks.
*You’ll receive a customized proposal based on your specific business needs and complexity.
Need help with your social media?
We offer social media content packages that range from $650-$1250/month.
FAQs
What is your position on AI?
At Pathwright, we are very tech-centric. We believe the future will be created by those who embrace technology thoughtfully. We enjoy discovering the latest AI advancements and looking for ways to optimize our workflow.
However, we believe AI must be used with integrity and intention. Our standard policy is that AI can (and should) be used in the background to help us think and create more efficiently. For customer-facing content (such as blogs, videos, social media posts, marketing copy), we typically do not use AI-generated content. We believe that showing up as a real human being is the best way to have an impact in the world today.
What if I already have someone to do my website or social media?
We’re not interested in reinventing the wheel. If you’ve got some pieces of your business that are working really well, then let’s keep it that way!
Pathwright offers a variety of services for businesses that need them. But oftentimes, the missing piece is just connection. We see companies with some really talented people working on various areas, but they’re not aligned and going in the same direction. What we offer is cohesion. We can bring all these pieces together so there’s a consistent direction and message across your organization.
I have a business system, do I really need this?
Again…if you’ve got a business system, we don’t need to reinvent the wheel for you. The Pathwright Business OS was based off the industry standards ISO 9001 and AS9100, which are also similar to medical and automotive standards. There are lots of different ways to talk about the same ideas.
However, it is common for businesses with third-party systems, like ISO 9001, to not fully implement the system. It’s like a book that just sits on the shelf and no one reads it (until an auditor shows up!). We’re interested in developing business systems that actually work for you, and aren’t just an annoying and costly requirement.
If you’ve got a business system but you don’t feel like it is adding any value, let’s talk.
Let’s Connect
Share your info below and we’ll reach out to learn more about your business needs and how we can help!
